The Omni Amelia Island Plantation 
unveils its $85 Million "Re-Imagination"


AMELIA ISLAND, FL – In 1972, real estate developer Charles Fraser ambitiously set out to create a residential resort community that would exist "in harmony with nature." Working hand-in-hand with a group of naturalists, Fraser and his team began studying the local habitat of a small barrier island just off the Northeast Florida coast. The goal was to preserve the tidal marshes, oceanfront dunes, and natural live oaks that made the environment so captivating. Fraser's vision eventually led to the construction of The Amelia Island Plantation. Nearly forty years later, Omni Hotels & Resorts purchased the iconic resort community and broke ground on an extensive $85 million "Re-Imagination" project. This renovation brought Fraser's vision into the 21st Century, successfully enhancing the aesthetic of the property without sacrificing its authenticity. Guests who had been coming back to Amelia Island Plantation for years because of its natural beauty suddenly had a whole new list of reasons to stay at Florida's award-winning island destination. 


The "Re-imagination" begins upon your arrival. Prepare yourself to be wowed as soon as you step into the hotel lobby, which showcases spectacular views of the Atlantic Ocean and overlooks the adults-only infinity edge pool from expansive floor-to-ceiling windows.

Following your check-in, retreat to the largest poolscape in Northeast Florida, with chaise lounge seating for 600 and an all-new Oceanside bar & grill that features delicious "Floribbean" cuisine, frozen cocktails, and poolside service. Take a relaxing dip in our adults-only infinity edge Serenity Pool, play games with the kids at the family-friendly Splash Pool, or watch the toddlers frolic about in the Splash Park water playground. The expansive pool deck also includes three fire pits, two hot tubs, and spectacular views of the Atlantic Ocean with direct access to the private beach.

Come experience the North Florida Low Country lifestyle and genuine hospitality that truly set Amelia Island Plantation apart. The accommodations are limitless, with 404 guest rooms available at the luxury resort and numerous multi-bedroom condominiums offered through the neighboring Villas of Amelia Island. Walk up and down three-and-a-half miles of wide, uncrowded beach; tee off from the beautiful marshes; amp up your tennis game on one of 23 Har-Tru clay courts; find your zen at our tranquil, nature-inspired spa; choose from nine on-property culinary options; visit our quaint, outdoor village complete with boutiques, restaurants, and gift shops. Take advantage of countless recreational opportunities, whether it's kayaking along Florida’s barrier island or rolling through numerous nature trails via bike or Segway tour. With so many ways to enjoy your vacation, you'll never want to leave. 

"Additional Features"

80,000 square feet of flexible meeting & event space. Expanded conference center with additional 30,000 square feet. A 16,825-square-foot ballroom and all new pre-function area. 

155 brand new oceanfront guest rooms, including 26 suites, constructed on the north end of the resort, increasing the total hotel room count to 404.

Updated and diverse dining experiences with the addition of the Seaglass lounge and terrace, the surf-inspired Natural Slice pizzeria, a newly-renovated Verandah restaurant, and an expanded Sunrise Café.

New roads and walkways throughout the resort, with easy access to the beach, signature spa & salon, shopping village and recreational areas.

New and improved parking, with the addition of a three-story garage comprised of 350 extra spaces as well as 70 new valet spots.

For additional information, call 1-800-THE-OMNI or visit